website security

It’s in the news all the time: hacks, data breaches, compromised personal information. From big companies like Yahoo and Quest Diagnostics to small mom and pop companies, it seems no one is immune to the nefarious tricks of these criminals. Some break into websites and steal data to resell the information later to other criminals. Others ...

local-search-marketing

Local search marketing continues to be important and is expected to grow in importance over time. Search Engine Land, a noted website for search engine marketing professionals, indicates that 50% of customers who completed a local search on their smartphones visited a store based on that search on the same day. Ranking on local search ...

local-search

Local search marketing provides businesses with many benefits, but like the old lottery slogan, you’ve got to ‘be in it to win it.’ If you haven’t optimized your website and online presence for local search marketing, why not? Objections to Local Search Marketing Efforts Many business owners object to local search marketing. To these company owners, building ...

In our last blog post, we shared with you how working with influencers can help your internet marketing. We defined who influencers are, and how to meet them without being too aggressive or demanding. Let’s talk about how an influencer can help you build your website traffic and improve your overall SEO. It’s an interesting ...

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What are accelerated mobile pages, and what do they mean for your internet marketing?  Google launched its Accelerated Mobile Pages Project (AMP) in the first quarter of 2016 to encourage and reward site owners who create streamlined, fast-loading websites. Speedy and low data usage are two important aspects of mobile-friendly websites. There’s growing pressure on site ...

shopping-lite-ecommerce-icon

There’s an interesting shift taking place in internet marketing. eCommerce is now changing into mobile commerce as more consumers pick up their smartphones to tackle everyday tasks from ordering takeout to checking their bank balance. According to Web Magazine, there are 3.6 billion mobile phone users worldwide. Here in the United States, about 10 percent of ...

Once you grasp the potential of social media advertising, it’s tempting to run to your computer and start investigating your favorite social media websites for advertising information. Instead of going by the sites you like to frequent, it’s important to find the sites that your customers love to visit. Go Where the Customers Are: Social Media ...