To boost your internet marketing and online visibility, think blogging. According to Social Media B2B, business to business companies who blog generate 67% more leads than those who don’t. Even something as simple as micro-blogging, a technique using short, frequent messages posted on social media or blogging sites, yields 37% more leads. Blogging connects businesses to their customers, opening the door to ‘social selling’, the latest in b2b sales techniques. By starting a conversation via a blog, businesses give their online presence and internet marketing a unique, personal feel that invites conversations, interaction, and leads.
Blogging is good for your business, yet many companies let their business blogs languish. If you’re curious about the potential to increase leads, sales and visibility by blogging, these five tips can help you fall in love again with your business blog.
#1. Write a Blog Mission Statement
You may already have a mission statement for your business, but a second mission statement for your blog creates a focal point for the messaging and subsequent blog posts. What is the purpose of your blog? Who is it for? What will you focus on? A simple written mission statement, posted on your blog or shared internally, can help you refocus your blog and generate creative ideas for future topics.
#2. Think, Plan and Write Ahead of Schedule
It sounds strange, but most magazines, newspapers and journals think several months or even a season or two ahead when planning their content. Business blogs should think this far ahead, too. It gives you plenty of time to research topics, hire a great writer, and polish your posts to perfect. So this summer, instead of writing about covering your employees’ summer vacation time, think fall, Thanksgiving and New Year’s posts.
#3. Use Trade Publications as a Springboard
It’s hard to come up with original ideas for blog posts. Why not use trade publications as a springboard for ideas? We’re not suggesting copying any ideas directly – that’s unethical. Instead, look at recent industry statistics and trends. If sales of a certain product in your industry are up, can you use those sales figures as a springboard for posts about that particular product? How about trends – can you write your own spin on recent industry trends? Trade journals offer plenty of ideas for your own unique take on a topic.
#4. Create a Blog Series
A blog post series offers readers something to return to each week by creating a sequence of posts around a topic. What would be appropriate for your business and industry? Some ideas may be to have a different employee write a post each Tuesday, or perhaps share the history of your company on “throwback Thursdays”, a blog trend of sharing historical photos or articles each Thursday. Brainstorm ideas with your team on potential series topics that may attract return visitors and build momentum for your blog.
#5. Post Daily
Susan Gunelius, author of Blogging for Dummies and a frequent lecturer and writer about blogging, recommends that those who are serious about using blogs for visibility and business leads post daily to their blogs. For a business blog, that means Monday to Friday, without fail, sharing at least one post or lead. Susan recommends posting several times a day for maximum growth; daily for moderate traffic growth; and at least three times weekly to grow. Create a schedule or hire someone to manage your blogging for maximum traffic, growth and visibility.
Blogs are a form of social media that continue to enjoy a wide following. Business blogs are especially valuable sources of industry information, tips and insights. To add a business blog to your content marketing strategies, or to enhance an existing business blog so that it generates more leads for your business, contact Dashboard Internet Marketing. With our team of dedicated internet marketing strategists, designers, programmers, writers and social media experts, we can help you acquire, retain and create loyal customers online. Call us at 800-807-1852 for a consultation today.