Does content marketing work? Business owners are often skeptical of content marketing when they first learn about it. Content marketing is a marketing technique in which articles, pictures, video and other media is shared freely with potential customers. The information that is shared via content marketing is information to help potential buyers understand more about a topic.
“How is giving people free information going to help me sell more?” many business owners ask. It’s hard at first glance to see the relationship between content marketing and sales. However, consider these statistics, found on InBound Writer:
- 61% of consumers say they feel better about a company that delivers custom content, which makes them more likely to buy from the company providing the content. (Custom Content Council)
- Interesting content is a top 3 reason people follow brands on social media. (Content+)
- 90% of consumers find custom content useful (TMG Custom Media)
- 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
What would you like your business to be known as? A company that is trustworthy? A brand that is worth the time to follow? A company that cares enough to provide useful information?
With content marketing, you can become known for this…and more.
Making Content Marketing Work for Your Business
How can you use content marketing to your advantage, particularly if you own a small business? Content marketing takes time and skill to implement. It may be best left to a professional internet marketing firm well-versed in content marketing. Talk to the firm and be honest about your budget, ideas, and goals. A reputable firm will help you understand whether or not you can achieve your desired goals within the budget.
When you do go ahead with a content marketing program, collaborate with your internet marketing firm. Share with them success stories, ideas, industry publications and more. Most ideas that business owners share can be spun successfully into fresh content. And often you don’t need to reinvent the wheel; one article or blog post can be the starting point for multiple content marketing pieces in the hands of a skilled copywriter.
Content marketing offers so many advantages to businesses of all sizes. It levels the playing field for small businesses because custom publishing online is so accessible, easy and inexpensive these days. And in the hands of a skilled content marketing, your online content can act as a virtual ambassador 24/7 for your brand, driving traffic to your site and courting customers in a way that invites them to your virtual doorstep.
And who can say no to such a pleasant invitation?
Dashboard Internet Marketing can help you form a content marketing strategy that complements your overall internet marketing plan. Contact us or call us at 800-807-1852.