Considering a website design project? While there’s a lot to consider when building a website, these five areas are ones frequently overlooked by general agencies and do-it-yourself website designers. When it comes to designing websites, there are five things that should be tops on your priority list for a new website. Make sure that your site design includes:
1. Mobile Accessible Design
According to a study conducted in 2012 by Accenture, consumers are increasingly using their mobile devices to access the internet – and they expect the same or similar access on their mobile devices as they experience on desktop units. With this in mind, plan your website for mobile access.
Mobile devices have smaller screens. People interact with them differently than they do with a desktop computer. Designing a website with mobile access in mind from the start can help you create a site that looks and works great on many types of devices.
Responsive website design is a term you may hear or read about when you’re considering website design. Responsive site design uses special techniques so that a website adjusts or responds to the device accessing it, providing optimal viewing no matter how it is viewed. It’s an important component of current website design, and one that’s rapidly become a ‘must have’ instead of a ‘nice to have’ component.
2. Search Engine Optimization (SEO)
Search engine optimization is the art and science of helping internet search engines find and deliver your website pages in search results so that they match users’ queries or intent. With search engine optimization, you can help more customers find your website faster and easier, and at a better return on your marketing investment, than with many traditional marketing methods. Google uses over 150 items to determine where a web page is ranked. These include both on page and off page factors. It’s important to hire an internet marketing agency that has experience using only ethical SEO practices. Poor SEO can lead to bad results, wasted money, or both.
How users navigate your site and which information they think is of primary importance are all things that can be uncovered during a process called a website usability study. Usability studies can uncover this and more about how visitors access and use your site, and whether or not your website is meeting their expectations. Professionals who are experts in conducting such studies provide you with details that can greatly enhance the effectiveness of your website. Consider incorporating a professional usability study to your website design project to ensure that your site’s navigation meets visitor expectations and needs.
4. Expert Content – Articles, Videos and More
Expert content such as articles, videos and infographics can greatly enhance your website and attract visitors when shared on social media. Great content also helps with your search engine strategy, providing fodder for search engines and a regular stream of communications with readers that will keep them coming back for more.
Good content is also cost-effective. Evergreen content – information that is written or shared once and is useful for long periods of time – continues to attract visitors long after it’s been posted. Many people are looking for expert advice, information and resources online. A content marketing strategy can help you plan articles, blog posts, videos and other materials related to topics that your customers are actively seeking information on, and post such content to your site. It boosts your SEO score, provides potential clients with great information, and continues to advertise your services long after other ad campaigns have ended.
5. Social Media Buttons
Social media is here to stay. By having a relevant social media presence on the platforms where your clients and potential clients are interacting, you can join the conversation, share information, and share links to your content. You can engage with your clients in personal, meaningful ways. And that goes a long way to building your brand and attracting more visitors to your website.
Are you ready to build your website or need to revise your existing website? The professionals at Dashboard Internet are experts in helping you acquire, retain and create loyal customers. Contact us at 800-807-1852 today.