Among internet marketing basics, many business owners don’t think about keeping their websites secure. It’s vital to take steps to secure your most important internet marketing asset – your website. Just as you’ve got locks on the door of your business, on file cabinets containing sensitive information, and alarms to alert you to intruders, business owners need to put into place the virtual equivalent of locks and alarms on their website to secure valuable data and online assets.
Changing the Virtual Locks: Passwords
Who has the password to your web hosting account? It’s important to know and keep track of your passwords and who can access your website. Changing passwords regularly also helps to circumvent hackers.
Microsoft recommends several tips for creating secure passwords. Although people often joke about the seemingly endless set of requirements for passwords, having one that is at least 8 characters long, contains numbers and letters, and mixes symbols and upper and lower case makes passwords harder to crack. It’s a bad idea to use the name of your company or your own name, since that’s probably the second thing next to the word “password” that hackers will try to use to get into your account.
Passwords are as important as the lock on your business’ front door. Consult an IT security expert for specific details on using passwords to prevent hackers from getting past your front door.
Perform Regular Backups
Regular backups are like your business insurance policy; they protect against loss. When you back up your website, if a hacker does get in, you can easily replace the hacked code with the original, clean code. You don’t have to worry about searching through every line of code to find the maliciously inserted junk. A backup provides protection against loss of critical web pages and information that would be costly and time-consuming to replace.
Special Tips for WordPress Users
So many small to medium sized businesses use WordPress that we thought it important to include specific WordPress tips. WordPress offers businesses great flexibility and cost efficiency when building websites. But like anything popular, it can attract undesirables as well as genuine business. To protect a WordPress site against potential hackers, Search Engine Journal recommends the following best practices:
- Make sure that you’re using the latest updates of WordPress.
- Limit the number of plugins you’re using on the site, as these are areas where sites can be vulnerable.
- Remove any plugsins you are no longer using.
- Make passwords hard to crack.
- Use a WordPress security plugin.
Malware issues and cyber security attacks cost businesses $8.9 million annually, according to a report from the Ponemon Institute. Don’t let your website fall victim to criminals or security attacks. Change the locks, alarm the virtual door, and find the equivalent of a virtual guard dog to protect your most important internet marketing asset.
Dashboard Internet Marketing can help you create a safe website that generates traffic. With many years of experience in internet marketing, SEO and website creation, we offer small to medium sized businesses a flexible, affordable internet marketing agency keenly attuned to their needs. Call us at 800-807-1852 for a consultation today.