As you’re contemplating a new website project or site redesign, keep in mind internet marketing credibility indicators or proof sources. What are credibility indicators? They’re aspects of website design that help to form a bridge of trust with your site visitors.  In other words, they prove your business is as good at what your website says.

The Importance of Credibility Indicators

When you meet someone in person, you form an instant impression of that person. We often do judge a book by its cover – and first impressions are indeed lasting impressions.

The same holds true for your website and internet marketing efforts. When visitors enter your website for the first time, they must feel confident about doing business with your company. If your website is missing these five important trust indicators, you run the risk of turning away business. All the hard work of attracting visitors to your site may be for nothing if people don’t feel your site is trustworthy enough for their business.

Five of the Essential Credibility Indicators

Internet marketing experts offer many examples of credibility indicators, but the following five are a few that many deem essential.

These include:

A professional website design: From the colors chosen to the layout, navigation and overall impression of the site, a professional website design is an important component of building trust. A sloppy, unprofessional website makes people wonder how they conduct business. Will the company be sloppy in their business dealings, too? Make sure your site has a professional appearance, color schemes in tune with your brand and target audience, clear navigation and easy to read text.

  1. Trust-boosting icons: Are you a member of the Better Business Bureau? Trade associations? Chamber of Commerce? Have you received any awards?  Get permission from the organizations that you join to display their logos and include them on your website. These are third-party credibility enhancers that go a long way to building trust in your website.
  2. Testimonials:  Testimonials are a great trust builder on your website.  Include written testimonials, videos, and other endorsements from your clients.
  3. Contact page:  Make it clear how customers can get in touch with you, and provide various methods. A complete mailing address, telephone numbers, fax number and email address impart confidence to customers that if there is a problem, they have a way to contact you.
  4. Policies: Post your policies clearly. Include your Privacy Policy to reassure visitors how, when and where their data may be used. Include Return policies, if applicable, Guarantees, and any other pertinent information to reassure customers that you stand behind your products and services.

These above can be used to improve the effectiveness of your website.

To learn more, contact us or call 800-807-1852.

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