What do you do when you hear about an organization that offers a wonderful service but people aren’t finding out about it? That was the case with Home Heart Counseling, a Christian counseling service provider located in Eden Prairie, Minnesota.
Although they had invested in internet marketing with a previous agency, they weren’t achieving the desired results. We were able to pinpoint the reasons why and develop an internet marketing strategy that connected more people with the help they needed.
The results? Our client is pleased with the boost to his website traffic, with an increase of 105% in organic search traffic and an increase of 178% in Google traffic. The site’s bounce rate has decreased significantly, another sign that we’re hitting the mark with relevant content. More importantly, our client has been able to help a significant number of new people through his counseling services.
Dashboard Internet Marketing provided:
- Extensive analysis of the client’s current websites, pay per click and internet marketing work.
- Detailed internet marketing strategy
- Development of key messaging and value propositions in line with the customer’s brand and tone.
- New website design, with user-friendly content and search engine friendly materials.
- On and off page SEO
- Blog marketing strategy filled with useful, relevant content
- Remarketing campaign strategy development and implementation