How is social media like a river? It sounds like a riddle, doesn’t it? But the answer is simple: it’s always changing.
Think of a river flowing by as you sit on the banks. From one second to the next, it is in motion. Waters flow and swirl, carrying leaves, tumbling rocks along the way. Social media too is always changing.
Is your business like a boulder, firmly fixed near the shore while the river of social media flows swiftly by, leaving you behind? Or are you going with the flow, changing along with the current of social media?
Social Media Marketing Updates
There’s an old saying that the only thing that’s constant is change. Truer words were never spoken when it comes to social media.
What changes are happening in social media? Although this list is not exhaustive, it gives you some idea of the many changes happening in the world of social media:
- Changing demographics: Users are moving from the major platforms to lesser-known ones:. Although Facebook and Twitter continue to dominate the world of social media, some user groups are moving away from these sites to others. Teens, for example, were once the major users of Facebook, but are now turning to sites such as Instagram. Smart internet marketers are evaluating where their customers are gathering, and re-focusing their social media presence to make sure they’re active on sites their customers frequent.
- Updated terms of service: Users were taken aback by Google’s recent announcement that unless individuals opted out, their images could be used alongside company ads, showing their friends what websites and brands they frequent. Facebook got into a lot of hot water when users rebelled at having their images shown in the context of advertisements. New terms of service may include clauses regarding use of images, personal data and more. Websites can and do change their terms of service, and these changes may impact how you use sites or how your customers use such sites. It’s important to follow updates to changes of service on all social media websites.
- New tools: Whether it’s automation, metrics or other aspects of social media websites, new tools are coming onto the market with every passing moment. How are you keeping up with these changes? Things you learned a year ago may not be true any longer; methods you used last year might not work as well now. Make sure you keep abreast of new developments, tools and resources for social media marketing.
As you can see, the only constant in the world of internet marketing and social media is change. Keeping up to date with the ever-changing world of social media can be a full-time job. Is your company up to the challenge?
For help with your social media marketing and internet marketing, call on the professionals at Dashboard Internet Marketing. Our team of experts keeps abreast of all the developments in every aspect of internet marketing to help our clients maximize their ROI. Call us at 800-807-1852 for a consultation today.