You may find these mobile marketing predictions and statistics for 2014 surprising, but they offer insight into the rapidly changing world of mobile marketing. If used wisely, these statistics can also help you focus your internet marketing efforts in 2014.
Big Increases in Number of Customers Accessing the Internet on Mobile Devices
According to market research firm IDC, more and more mobile devices are being sold worldwide, and ever-increasing numbers of customers are accessing the internet using their mobile devices. While this shift has been going on for a few years now, it’s an important statistic to note and act upon.
Action Item: Is your website optimized for mobile devices? Responsive web design helps your site adapt according to how your customers are viewing it, on their PCs, tablets or other devices. Make sure your site works properly across multiple devices. If it doesn’t, you may be missing opportunities. According to one survey, “If your mobile site isn’t working correctly, 46% of those who visited your site will NEVER return again.”
Social Media Use Now Tops 1 Billion Worldwide — and Mobile Use Predominates
Social media, once thought to be a passing fad, has become a part of daily life. Facebook use tops all other social media, with 168.8 million Americans using Facebook. And 91% of social media use occurs on mobile devices, further underscoring the importance of optimizing for mobile.
Action Item: Make sure your social media profiles are up to date and active. Consider social media advertising. Research your customer demographic and understand which social media site appeals to your customers as it varies according to demographic.
Mobile Advertising Continues to Grow
Mobile advertising is hot, with digital display ads dominating the market. Search engine marketing will top $11 billion in 2014, up over $2 billion from 2013, with Google’s mobile advertising garnering more than half of this
amount. Other mobile advertising platforms that are popular include social media display advertising.
Action Item: Evaluate your mobile advertising budget and your entire internet marketing budget. Do you have enough apportioned to mobile advertising? Consider a consultation with an internet marketing agency to help you manage your digital marketing expenditures and assess the ROI of each of your marketing opportunities.
Dashboard Internet Marketing offers a complete suite of internet marketing services ranging from website usability studies, search engine optimization, website creation, mobile marketing campaigns and more. Call us at 800-807-1852 for a consultation today.