Remarketing may be a new term to you, but I’m fairly certain that you’ve encountered this new form of internet marketing at some point over the last few months. Has this ever happened to you?
You’re searching online for a nice pair of winter boots. You type in “Black boots – size 10” to find sites that sell boots. After browsing through your favorite online clothing store’s website, it’s time for dinner, and there’s not enough time for you to continue searching for new boots. You shut down the computer, eat dinner, watch the news and go to bed.
The next day, you turn on your computer to check the weather and notice an ad in the sidebar for your favorite clothing retailer. The ad features a beautiful pair of black boots. “I might just check it out later,” you think to yourself, and you leave the weather website to check your email. Suddenly you realize that the sign on page for your email system has yet another ad for boots – for the same site!
Welcome to the world of remarketing. Remarketing, according to Google, is showing ads to people who have previously visited your website.
Why Use Remarketing?
Why use remarketing? Think about how many potential website visitors leave your site without contacting you or purchasing anything. By adding remarking to your internet marketing mix, you can effectively target those customers who came to your site and viewed specific services or products with ads intended to maximize conversions.
ComScore published a study in which it was found that 49% of American website visitors were more likely to click on an ad if they’d seen it before. That number was significantly higher in Europe. Many companies are seeing a lift in conversion rates once remarketing campaigns are initiated. It appears that seeing multiple exposures for the same company at a moment during which website visitors are seeking specific products leads to better response rates and more leads and higher sales.
Getting Started with Remarketing
Remarketing is a new and fast-growing internet marketing discipline. In order to launch a successful remarketing campaign, it’s important to work with an experienced internet marketing partner who can develop and implement an effective remarketing strategy on your behalf. Contact Dashboard Internet Marketing at 800-807-1852 for a consultation to discuss using remarketing to help you improve your internet marketing ROI.